By Steli Efti
CRMs forced salespeople to spend hours on data entry instead of actually selling. Close was built to put communication — calls, email, SMS — right inside the CRM.
Launched in 2013. Grew through the startup community and Steli's prolific content about sales and startups. Bootstrapped and profitable.
Early adopters were startup founders doing their own sales who loved that they could call prospects directly from the CRM without switching tools.
A CRM that respects salespeople's time by putting communication tools where they work — inside the CRM.
To be the fastest, most sales-focused CRM in the world.