By Timo Rein & Ragnar Sass
CRMs were built for managers to monitor salespeople, not to help salespeople sell better. Pipedrive was built by salespeople, for salespeople.
Founded in 2010 in Tallinn, Estonia. Bootstrapped initially, later raised funding. Grew to serve over 100,000 companies in 179 countries.
A CRM built from the salesperson's perspective — focused on the visual pipeline and next actions, not reports and dashboards.
To make every salesperson more successful by giving them a CRM they actually want to use.
