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Attio

The AI-native CRM for modern go-to-market teams

FreemiumFree TierFeaturedAdded Jan 15, 2023

About

Attio is a next-generation CRM built on a flexible relational data model that adapts to how your business actually works. Instead of forcing you into predefined objects, Attio lets you create custom objects, relationships, and workflows. It auto-syncs with email and calendar, enriches contact data automatically, and offers AI-powered automation for prospecting and lead scoring. Real-time collaboration features make it feel like Notion for CRM.

Tags

crmaisales-pipelineautomationdata-enrichment

Origin Story

By Nicolas Sharp

The Problem

Frustrated by CRMs that forced teams into rigid workflows instead of adapting to how businesses actually operate.

Building It

Founded in 2019, launched publicly in 2023, raised $33M Series B in 2024.

What It Means

CRM can be as flexible as a database while remaining as intuitive as a modern productivity tool.

The Dream

To build the operating system for go-to-market teams that grows with every company.

Pricing

ModelFreemium
Starting at$36/mo
Free tierAvailable

Free for up to 3 users with core CRM features. Plus at $36/user/month, Pro at $86/user/month, Enterprise at $119/user/month (billed annually).

View pricing

Category

Crm Sales

Problems Solved

  • Rigid Crm Workflows
  • Manual Data Entry
  • Scattered Customer Data

More in Crm Sales

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Nutshell

Simple, powerful CRM that helps B2B teams close more deals

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HubSpot CRM

Free CRM with marketing, sales, and service hubs

FreemiumFree Tier