By Duncan Stockdill
Small businesses needed a CRM that was more powerful than a spreadsheet but simpler than Salesforce.
Founded in 2009 in the UK. Grown steadily and profitably for over 15 years through word of mouth and a focus on simplicity.
A sustainable, bootstrapped business built on the idea that CRMs should be helpful, not overwhelming.
To keep being the CRM that small businesses recommend to each other because it just works.