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Capsule CRM

The smart, simple online CRM

FreemiumFree TierAdded Jan 1, 2009

About

Capsule is a clean, well-designed CRM for small businesses that balances simplicity with enough features to actually be useful. Tracks contacts, sales opportunities, tasks, and projects. Integrations with Google Workspace, Microsoft 365, Mailchimp, Xero, QuickBooks, and more. A long-running, bootstrapped CRM from the UK that's been quietly profitable for over a decade.

Tags

crmsimplecontactssalesintegrationsgoogle-workspacexero

Origin Story

By Duncan Stockdill

The Problem

Small businesses needed a CRM that was more powerful than a spreadsheet but simpler than Salesforce.

Building It

Founded in 2009 in the UK. Grown steadily and profitably for over 15 years through word of mouth and a focus on simplicity.

What It Means

A sustainable, bootstrapped business built on the idea that CRMs should be helpful, not overwhelming.

The Dream

To keep being the CRM that small businesses recommend to each other because it just works.

Pricing

ModelFreemium
Starting at$18/mo
Free tierAvailable

Free for up to 250 contacts and 2 users. Starter at $18/user/month. Growth at $36/user/month. Advanced at $54/user/month. Ultimate at $72/user/month.

View pricing

Category

Crm Sales

Problems Solved

  • Simple Crm For Small Business
  • Contact Management
  • Sales Opportunity Tracking

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  • LA
    Less Annoying CRM

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