By Tyler King & Bracken King
Small business owners needed a CRM but every option was either too complex or too expensive. They just wanted to track contacts and follow-ups.
Founded in 2009. Bootstrapped and profitable from early on. Has grown steadily through word of mouth and a reputation for simplicity.
Proof that sometimes the best product is the simplest one. Not every CRM needs AI, automation, and 500 features.
To be the CRM that small business owners actually enjoy using.