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YS

Yoast SEO

The most popular WordPress SEO plugin

FreemiumFree TierAdded Jan 1, 2010

About

Yoast SEO is the most widely used WordPress SEO plugin with millions of active installations. It analyzes your content for readability and keyword optimization, generates XML sitemaps, manages meta descriptions and titles, adds schema markup, and provides internal linking suggestions. The traffic light system (green/orange/red) makes SEO accessible to non-technical WordPress users.

Tags

seowordpresspluginon-pageschemareadabilitysitemap

Origin Story

By Joost de Valk

The Problem

WordPress didn't have built-in SEO tools. Site owners needed a plugin that made on-page optimization accessible without technical knowledge.

Building It

Started as a personal WordPress SEO blog. Built the plugin. Grew to millions of installations. Acquired by Newfold Digital in 2021.

What It Means

The plugin that made SEO accessible to every WordPress site owner. Green lights mean your content is optimized.

The Dream

SEO for everyone — making search engine optimization accessible to every website owner.

Pricing

ModelFreemium
Starting at$99/mo
Free tierAvailable

Free plugin with core SEO features. Yoast SEO Premium at $99/year for advanced features including redirect manager, internal linking suggestions, and AI optimization.

View pricing

Category

Seo Content

Problems Solved

  • Wordpress Seo Optimization
  • On Page Seo
  • Schema Markup

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