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SparkToro

Audience research tool that reveals where your customers hang out

FreemiumFree TierFeaturedAdded Apr 1, 2020

About

SparkToro is an audience intelligence tool that shows you the websites, podcasts, YouTube channels, social accounts, and publications your target audience actually follows and engages with. Enter a keyword, hashtag, or domain and SparkToro crawls public web data to reveal audience demographics, social behavior, and content consumption patterns. It eliminates guesswork in media buying and content strategy by showing exactly where to reach your audience. Built by the co-founder of Moz.

Tags

audience-researchmarket-intelligencecontent-strategymedia-buying

Origin Story

By Rand Fishkin

The Problem

Marketers spend millions on advertising based on assumptions about where their audience is, when data could tell them exactly.

Building It

Founded 2018 with Casey Henry after Rand left Moz. Bootstrapped, profitable. Intentionally small team.

What It Means

Proves that audience intelligence doesn't need enterprise complexity — simple tools can reveal powerful insights.

The Dream

Make audience research so accessible that no marketer ever wastes budget reaching the wrong people.

Pricing

ModelFreemium
Starting at$50/mo
Free tierAvailable

Free with 20 searches/mo. Starter at $50/mo with 100 searches. Standard at $150/mo with 500 searches. Premium at $300/mo with 1,500 searches.

View pricing

Category

Seo Content

Problems Solved

  • Dont Know Where Target Audience Hangs Out
  • Guesswork In Media Buying And Sponsorships
  • Audience Research Is Manual And Slow

Alternative to

  • B
    BuzzSumo

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