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BuzzSumo

Content research and influencer discovery platform

PaidAdded Jan 1, 2014

About

BuzzSumo is a content research platform that shows you what content performs best for any topic, keyword, or competitor. It tracks social shares, backlinks, and engagement across the web to reveal trending topics, viral content formats, and the influencers sharing them. Features include content discovery, influencer identification, content alerts, question analyzers, and backlink monitoring. BuzzSumo is used by content marketers to inform strategy with data on what actually resonates with audiences.

Tags

content-researchinfluencer-discoverysocial-analyticscompetitor-analysistrend-monitoring

Origin Story

By Henley Wing

The Problem

Content marketers make decisions about what to create based on gut feeling rather than data on what actually performs.

Building It

Founded 2013, rapidly became the standard for content research. Acquired by Brandwatch in 2017.

What It Means

Proved that data-driven content strategy dramatically outperforms intuition-based content creation.

The Dream

Give every content marketer access to the data they need to create content that actually resonates.

Pricing

ModelPaid
Starting at$199/mo

Content Creation at $199/mo. PR & Comms at $299/mo. Suite at $499/mo. Enterprise at $999/mo. 30-day free trial.

View pricing

Category

Seo Content

Problems Solved

  • Dont Know What Content Topics Will Perform
  • Finding Relevant Influencers For Outreach
  • Monitoring Competitor Content Performance

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