By Bernard Huang
Content teams wrote great articles that didn't rank because they missed key topics and terms that Google expected to see. Data-driven content optimization was needed.
Launched as a content optimization tool. Became the category leader for enterprise content teams. Known for simplicity — just get your content grade to A++.
Content optimization should be data-driven, not based on gut feeling. Match what's ranking, then exceed it.
To make every piece of content rank by showing writers exactly what to include.
