By Sebastian Gram
Sebastian found that the existing market leaders in user onboarding required week-long implementations, huge SDK bundles, and price tags that excluded early-stage SaaS products.
Launched in 2019 as a leaner, faster alternative to Appcues. Grew organically through product comparisons and recommendations in the Product-Led Growth community.
The first customers were product teams that had evaluated Appcues and Pendo but couldn't justify the price or implementation complexity for their stage of company.
Userflow democratised in-app onboarding by making it accessible to any SaaS product — not just those with $1M+ ARR and dedicated engineering resources.
Every software product should help users succeed from the moment they sign up — and building that help layer should take hours, not months.
