By Jonathan Kim
Jonathan experienced the frustration of watching users churn in the first week because the onboarding experience was broken — and couldn't fix it without waiting months for engineering.
Founded in 2013, went through a Boston accelerator, and pioneered the visual in-app builder category. Has been a market leader in product adoption tooling ever since.
Early B2B SaaS customers saw activation rates increase within days of adding Appcues onboarding checklists, which proved the ROI immediately and drove fast viral growth.
Appcues created an entirely new category of product tooling — making product adoption a discipline that every SaaS team could own, not just engineering.
Every user should have a personalised, contextual experience the first time they open an app — turning confusion into confidence in the first five minutes.
