By Pulkit Agrawal
Pulkit was frustrated that in-app guidance tools produced annoying, one-size-fits-all modals that users immediately dismissed — defeating the entire purpose of guided onboarding.
Founded in 2015, went through Y Combinator, and spent years building one of the most flexible and precise targeting systems in the product adoption space.
The first paid customers were product-led SaaS companies that had tried competitors and found that Chameleon's targeting and customisation capabilities were in a different class.
Chameleon proved that in-app guidance can be respectful — showing the right experience to the right user at exactly the right moment, not as a nuisance overlay.
Software that teaches itself — every user guided to their 'aha moment' by experiences that feel like magic, not marketing.
