By Bhanu Ahluwalia
Yoast SEO dominated WordPress SEO but was limited in its free version and expensive for advanced features. WordPress users deserved more.
Launched in 2018. Grew rapidly by offering a more feature-rich free version than competitors' paid plans, disrupting the WordPress SEO plugin market.
Disrupting an established market by offering significantly more value for free than the incumbent charged for.
To be the most powerful and accessible SEO tool for every WordPress site.