By Peter Hrbáčik
SEO tools like Ahrefs and SEMrush were powerful but overwhelming for beginners and expensive for small businesses.
Started with KWFinder as a standalone keyword research tool around 2014. Expanded to a suite of 5 tools. Bootstrapped and profitable.
SEO tools don't need to be complicated. Making them visual and intuitive opens up SEO to a much wider audience.
To make SEO accessible and enjoyable for everyone, not just experts.