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K

Klaviyo

Email and SMS marketing built for ecommerce brands

FreemiumFree TierFeaturedAdded Jan 1, 2012

About

Klaviyo is an email and SMS marketing platform designed specifically for ecommerce businesses. It deeply integrates with Shopify, WooCommerce, BigCommerce, and other platforms to leverage purchase history, browsing behavior, and predictive analytics for hyper-targeted campaigns. Features include drag-and-drop email builder, advanced segmentation, automated flows (welcome, abandoned cart, post-purchase), predictive analytics for churn risk and expected order dates, and built-in SMS marketing. Klaviyo went public (NYSE: KVYO) in 2023.

Tags

ecommerce-emailsms-marketingmarketing-automationshopify-integrationpredictive-analytics

Origin Story

By Andrew Bialecki

The Problem

Ecommerce brands had incredible customer data but no email tool that could actually use purchase behavior for targeting.

Building It

Founded 2012, bootstrapped to profitability, IPO on NYSE in September 2023. Over 100K paying customers.

What It Means

Proved that vertical email tools built for a specific industry can outperform horizontal email platforms.

The Dream

Be the operating system for ecommerce marketing — every customer interaction informed by data.

Pricing

ModelFreemium
Starting at$20/mo
Free tierAvailable

Free for up to 250 contacts and 500 email sends/mo. Email plan from $20/mo for 500 contacts. Email+SMS from $35/mo. Scales with contact count.

View pricing

Category

Email Marketing

Problems Solved

  • Generic Email Tools Lack Ecommerce Context
  • Manual Segmentation For Purchase Behavior
  • Separate Tools For Email And Sms

Alternative to

  • M
    Mailchimp
  • D
    Drip

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