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  1. Home
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  4. Mailchimp
M

Mailchimp

The original email marketing platform for growing businesses

FreemiumFree TierAdded Jan 1, 2001

About

Mailchimp is the most widely used email marketing platform, commanding roughly 64% market share. It provides email campaigns, automations, landing pages, social posting, postcards, a basic CRM, and audience insights. While it has expanded far beyond email into a marketing platform, its core strength remains making email marketing accessible. Acquired by Intuit in 2021 for $12B. Note that recent pricing changes and free plan restrictions have pushed some users toward alternatives like MailerLite and Brevo.

Tags

email-marketingmarketing-platformsmall-businessautomationslanding-pages

Origin Story

By Ben Chestnut

The Problem

Small businesses needed to send professional email campaigns but tools were expensive and built for enterprises.

Building It

Founded 2001, grew bootstrapped for 20 years. Acquired by Intuit for $12B in 2021. Over 12 million users.

What It Means

Defined the email marketing category and proved bootstrapped SaaS can reach massive scale without venture capital.

The Dream

Help every small business grow with accessible, affordable marketing technology.

Pricing

ModelFreemium
Starting at$13/mo
Free tierAvailable

Free plan with 500 contacts, 1,000 sends/mo (daily limit). Essentials from $13/mo for 500 contacts. Standard from $20/mo. Premium from $350/mo.

View pricing

Category

Email Marketing

Problems Solved

  • Getting Started With Email Marketing
  • Managing Email Lists And Segments
  • Creating Professional Email Campaigns

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