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K

Kit

The creator marketing platform built for earning a living online

FreemiumFree TierFeaturedAdded Oct 1, 2013

About

Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators, bloggers, and online entrepreneurs. Features include visual automation builder, subscriber tagging and segmentation, landing pages, paid newsletters, and digital product sales — all without needing a website. Founded by Nathan Barry, Kit is bootstrapped and has grown to serve hundreds of thousands of creators. Free plan supports up to 10,000 subscribers.

Tags

email-marketingnewsletterautomationcreatorsdigital-productslanding-pages

Origin Story

By Nathan Barry

The Problem

When Nathan published his first book in 2013 and discovered email marketing works, every existing tool was impossibly complicated for solo creators.

Building It

Launched in 2013. Nearly gave up multiple times in the early years. Hit $1M ARR in 2016. Grew to $30M+ ARR. Rebranded from ConvertKit to Kit in 2024.

First Customer

Early growth came from direct outreach to bloggers. Nathan personally onboarded early customers and migrated their lists from Mailchimp.

What It Means

Proof that a bootstrapped company can compete with well-funded giants by serving a specific audience deeply.

The Dream

To help every creator earn a living online through their email list.

Pricing

ModelFreemium
Starting at$25/mo
Free tierAvailable

Free Newsletter plan for up to 10,000 subscribers with unlimited sends. Creator plan from $25/month (1,000 subscribers) adds automations and integrations. Creator Pro from $50/month adds scoring, referral system, and advanced reporting.

View pricing

Category

Email Marketing

Problems Solved

  • Email Marketing For Creators
  • Growing Email List
  • Selling Digital Products Via Email

Alternative to

  • M
    MailerLite
  • B
    beehiiv

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