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B

Buttondown

The easiest way to run your newsletter

FreemiumFree TierFeaturedAdded Nov 1, 2017

About

Buttondown is a small, elegant tool for producing newsletters. It features a clean Markdown editor, subscriber management, analytics, and paid subscriptions. No bloated features or complex UIs — just the essentials done right. Built by a single developer as a profitable one-person business alongside his engineering career.

Tags

newsletteremailmarkdownsimplepaid-newsletterssubscribers

Origin Story

By Justin Duke

The Problem

Wanted to send a weekly newsletter about interesting links. TinyLetter was shutting down, Mailchimp felt like overkill, and Substack didn't exist yet.

Building It

Built the first version in a weekend in 2017. Iterated slowly over years while keeping his full-time job.

First Customer

Someone he'd never met paid $29/month for the Pro plan. He stared at the Stripe notification for five minutes.

What It Means

Proof that you don't need to raise money or quit your job to build a real, useful product.

The Dream

Be the newsletter tool that people recommend to their friends because it just works.

Pricing

ModelFreemium
Starting at$9/mo
Free tierAvailable

Free for up to 100 subscribers. Professional plan starts at $9/month with custom domains, automation, and unlimited subscribers.

View pricing

Category

Email Marketing

Problems Solved

  • Growing Email List
  • Running A Simple Newsletter
  • Newsletter Tool Complexity

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