Keap

Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform for small businesses. It combines contact management, sales pipeline, email marketing, appointment scheduling, invoicing, and payment collection in one tool. Keap's strength is its automation builder that connects marketing and sales workflows — automatically nurturing leads, tagging contacts based on behavior, and triggering follow-ups. While it has a steeper learning curve than simpler CRMs, Keap's automation depth is unmatched at its price point.