By Steven Tey
Bitly was expensive, closed-source, and hadn't innovated in years. Link management needed a modern, open-source refresh.
Launched in 2023. Built on the Vercel/Next.js stack. Grew rapidly through the developer community and open-source adoption.
Even seemingly simple tools like link shorteners can be reimagined with modern tech and open-source principles.
To be the open-source infrastructure layer for link management and analytics.