Write, schedule, and grow on Twitter, LinkedIn, and Bluesky
By Fabrizio Rinaldi & Francesco Di Lorenzo
They wanted a simple, clean tool to write and preview Twitter threads without the distractions of the Twitter feed.
Started as a tiny side project while running Mailbrew. Grew to $10K MRR by 2021, reached $1.6M ARR by 2024. Team of ~5 people.
The free thread previewer went viral on Twitter, and users started asking for scheduling and more features — willingly paying for them.
A side project that outgrew the main project. Sometimes the smallest idea has the biggest potential.
To be the best writing tool for social media creators who care about quality over quantity.