By Danny Maloney & Alex Topiler
Pinterest was a massive traffic driver but had no scheduling tools. Bloggers and brands needed a way to schedule pins, find optimal posting times, and measure performance.
Built as a Pinterest-first tool. Became an official Pinterest partner. Expanded to Instagram. Known for SmartSchedule and Tailwind Create design tool.
The best tool is the one built for the platform. Tailwind's Pinterest-native approach outperforms generic schedulers.
To be the growth engine for visual content on Pinterest and Instagram.