By Chris Best & Hamish McKenzie & Jairaj Sethi
Great writers were trapped in media companies that paid poorly and owned the audience. Writers needed to go direct to readers and get paid by them.
Founded in 2017. Popularized the paid newsletter model. Major journalists left publications like NYT to write on Substack. Now hosts millions of newsletters.
The platform that proved writers could make a living going direct to readers. Launched the modern newsletter economy.
To create a new economic engine for writing that lets the best work find its audience.