By Tim Dalton
Social media management tools were either too expensive for small agencies or too feature-bloated. Wanted something clean, focused, and priced per client.
Launched around 2020. Grew through the agency and freelancer community as a cleaner, cheaper alternative to Hootsuite and Sprout Social.
Social media tools priced per social set make much more sense for agencies than per-user pricing.
To be the go-to social media tool for every agency and freelancer managing multiple clients.