Skip to main content
MicroBaseHQ Logo
ToolsCategoriesProblemsBlog
MicroBaseHQ Logo

Discover the best micro-SaaS tools built by indie founders.

Discover

  • All Tools
  • Categories
  • Problems
  • Search

Community

  • Submit a Tool

Stay Updated

Get the latest tools delivered to your inbox.

© 2026 MicroBaseHQ. All rights reserved.

Privacy PolicyTerms & Conditions
  1. Home
  2. Tools
  3. Email Marketing
  4. Omnisend
O

Omnisend

Ecommerce email and SMS marketing automation

FreemiumFree TierAdded Jan 1, 2014

About

Omnisend is built specifically for ecommerce businesses on Shopify, WooCommerce, BigCommerce, and other platforms. Pre-built automation workflows for abandoned cart, welcome series, product recommendations, browse abandonment, and post-purchase follow-ups. Combines email and SMS in one platform with unified reporting. Deep product catalog integration means emails auto-populate with your products.

Tags

emailsmsecommerceautomationshopifyabandoned-cartproduct-recommendations

Origin Story

By Rytis Lauris

The Problem

Generic email marketing tools weren't built for ecommerce. Product recommendations, abandoned cart flows, and catalog integration needed to be native, not add-ons.

Building It

Founded in Lithuania. Grew as the ecommerce-first email platform. Deep integrations with Shopify, WooCommerce, and BigCommerce.

What It Means

Ecommerce email marketing needs specialized tools — product feeds, cart abandonment, and purchase-based segmentation should be built-in.

The Dream

To be the marketing automation platform every ecommerce business uses from day one.

Pricing

ModelFreemium
Starting at$16/mo
Free tierAvailable

Free plan for 250 contacts and 500 emails/month. Standard at $16/month for 500 contacts and 6,000 emails. Pro at $59/month with unlimited emails and SMS credits.

View pricing

Category

Email Marketing

Problems Solved

  • Ecommerce Email Automation
  • Abandoned Cart Emails
  • Shopify Email Marketing

More in Email Marketing

C

Customer.io

Automated messaging platform for product-led companies

Paid
K

Klaviyo

Email and SMS marketing built for ecommerce brands

FreemiumFree Tier
L

Loops

Email platform built specifically for SaaS companies

FreemiumFree Tier