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Loops

Email platform built specifically for SaaS companies

FreemiumFree TierFeaturedAdded Jan 1, 2023

About

Loops is a modern email platform designed specifically for SaaS businesses, handling both marketing emails and transactional messages in one place. It features a visual loop builder for automated email sequences triggered by user events, a drag-and-drop email editor, and built-in audience segmentation. Unlike legacy email tools, Loops was built with product-led growth in mind — integrating naturally with your app's user events and lifecycle stages.

Tags

saas-emailtransactional-emailemail-automationproduct-led-growth

Origin Story

By Chris Frantz

The Problem

SaaS teams juggle separate tools for marketing emails, transactional messages, and user lifecycle automation.

Building It

Founded 2022, launched 2023, rapidly adopted by indie SaaS and YC-backed startups.

What It Means

Shows there's a massive gap between generic email tools and what SaaS companies actually need.

The Dream

Be the default email infrastructure for every SaaS product from day one.

Pricing

ModelFreemium
Starting at$49/mo
Free tierAvailable

Free plan for up to 1,000 contacts. Starter at $49/mo for 5,000 contacts. Growth at $149/mo for 20,000 contacts. Custom pricing for larger volumes.

View pricing

Category

Email Marketing

Problems Solved

  • Separate Tools For Marketing And Transactional Email
  • Complex Email Automation Setup
  • Email Tools Not Built For Saas

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