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H

Hotjar

See how users really experience your site with heatmaps and recordings

FreemiumFree TierAdded Jun 1, 2014

About

Hotjar shows you what users actually do on your website through heatmaps, session recordings, and on-site surveys. Heatmaps reveal where users click, move, and scroll. Session recordings let you watch real user sessions to identify UX issues. Feedback widgets and surveys capture qualitative insights directly from visitors. Hotjar bridges the gap between quantitative analytics (Google Analytics) and qualitative understanding of user behavior.

Tags

heatmapssession-recordingssurveysuxuser-research

Origin Story

By David Darmanin

The Problem

Analytics told you what happened on your site but not why users behaved the way they did.

Building It

Founded in 2014 in Malta, bootstrapped to profitability, acquired by Contentsquare in 2021.

What It Means

Numbers tell you what; heatmaps and recordings tell you why.

The Dream

To help every company truly understand and improve their user experience.

Pricing

ModelFreemium
Starting at$39/mo
Free tierAvailable

Basic free plan with 35 daily sessions. Plus at $39/month, Business at $99/month, Scale at $213/month.

View pricing

Category

Analytics Metrics

Problems Solved

  • Understanding User Behavior Visually
  • Ux Issue Identification
  • Qualitative Feedback Gap

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