By Ryan Holmes
Managing multiple social media accounts required logging into each platform separately. A single dashboard for all social media was needed.
Founded in 2008 as Brightkit, renamed Hootsuite. Pioneered social media management. Acquired Talkwalker for social listening. The industry standard for enterprises.
The platform that created the social media management category. Still the standard for enterprise social media operations.
To be the command center for every organization's social media presence.