Modern messaging for customer engagement across channels
By Girish Mathrubootham
Customers want to message businesses the way they message friends — through chat and messaging apps, not tickets and forms.
Launched 2017 as part of Freshworks suite. Freshworks founded 2010, IPO 2021 (NASDAQ: FRSH). 67K+ customers.
Shows that customer communication is shifting from email/ticket-based to messaging-first across channels.
Let every business communicate with customers through the messaging channels they already use daily.