By Mark Fodor
Mark watched product teams ship great features that users never noticed — because the only announcement was a release email that landed in a crowded inbox.
Launched in 2017 as a lightweight in-app notification widget. Grew steadily by solving a problem that every SaaS team recognised but few had addressed properly.
Early SaaS teams that added Beamer saw measurable increases in feature adoption within weeks and began cancelling separate survey and NPS tools.
Beamer made product communication a first-class discipline — no more shipping in silence and hoping users would discover new features on their own.
Every product update should reach every relevant user, at the right moment, in the right place — turning every release into a customer success opportunity.
