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A

Amplitude

Product analytics platform for understanding user behavior

FreemiumFree TierAdded Sep 1, 2012

About

Amplitude is an enterprise-grade product analytics platform that helps teams understand how users interact with their digital products. It excels at behavioral cohort analysis, funnel conversion tracking, retention analysis, and predictive analytics. Amplitude's Taxonomy feature ensures data governance across teams, and its experimentation platform enables A/B testing. The Starter plan is generous — free for up to 50K tracked users monthly.

Tags

product-analyticsbehavioral-analyticsexperimentationcohortsretention

Origin Story

By Spenser Skates

The Problem

Product teams were flying blind — making decisions without understanding user behavior.

Building It

Founded in 2012, IPO on NASDAQ in 2021, serves Walmart, PayPal, and thousands more.

What It Means

The best product decisions come from deeply understanding user behavior.

The Dream

To help every company build better products through behavioral data.

Pricing

ModelFreemium
Starting at$49/mo
Free tierAvailable

Starter free for up to 50K monthly tracked users. Plus at $49/month, Growth custom pricing, Enterprise custom.

View pricing

Category

Analytics Metrics

Problems Solved

  • User Behavior Understanding
  • Product Growth Metrics
  • Experimentation At Scale

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