By Chris Savage
Chris and Brendan wanted to help businesses understand how viewers actually engaged with video content, not just whether they clicked play.
Founded in 2006, bootstrapped for over a decade before taking a single round of outside funding. Grew profitably through customer obsession and quality.
The first paying customers were B2B marketers who were frustrated that uploading to YouTube meant losing their brand, their data, and their audience to Google.
Wistia pioneered the concept of video as a measurable marketing channel, proving that every second of viewer attention is a data point worth capturing.
A world where every business — not just media giants — can understand exactly how video drives their pipeline, retention, and growth.
