Skip to main content
MicroBaseHQ Logo
ToolsCategoriesProblemsBlog
MicroBaseHQ Logo

Discover the best micro-SaaS tools built by indie founders.

Discover

  • All Tools
  • Categories
  • Problems
  • Search

Community

  • Submit a Tool

Stay Updated

Get the latest tools delivered to your inbox.

© 2026 MicroBaseHQ. All rights reserved.

Privacy PolicyTerms & Conditions
  1. Home
  2. Tools
  3. Analytics Metrics
  4. VWO
V

VWO

A/B testing and conversion optimization platform

FreemiumFree TierFeaturedAdded Jan 1, 2009

About

VWO (Visual Website Optimizer) is a conversion rate optimization platform that provides A/B testing, multivariate testing, split URL testing, heatmaps, session recordings, surveys, and personalization. Its visual editor lets non-developers create test variations without code. VWO uses a Bayesian statistical engine for faster, more reliable test results. The platform also includes a full-stack testing SDK for server-side experiments. Used by 2,500+ brands including eBay, Target, and Ubisoft for data-driven website optimization.

Tags

ab-testingconversion-optimizationheatmapspersonalizationexperimentation

Origin Story

By Paras Chopra

The Problem

A/B testing was either too complex (Optimizely) or too basic (Google). Marketers need powerful testing with a visual editor.

Building It

Founded 2009 in India as Wingify, bootstrapped to profitability. 2,500+ brands in 90+ countries.

What It Means

Proved that a bootstrapped company from India can build a world-class experimentation platform competing with VC-funded rivals.

The Dream

Make experimentation and data-driven decisions accessible to every business, not just those with data science teams.

Pricing

ModelFreemium
Free tierAvailable

Free Starter plan with basic testing. Growth from $357/mo. Pro from $820/mo. Enterprise custom. Individual products also available separately.

View pricing

Category

Analytics Metrics

Problems Solved

  • Guessing What Website Changes Will Improve Conversions
  • Running Statistically Valid Experiments
  • Developer Dependent For Website Tests

More in Analytics Metrics

R

RudderStack

Open-source warehouse-first customer data platform

FreemiumFree Tier
S

Segment

Customer data platform unifying data collection and routing

FreemiumFree Tier
M

Mouseflow

Session replay and heatmaps for understanding user behavior

FreemiumFree Tier