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VWO

A/B testing and conversion optimization platform

FreemiumFree TierFeaturedAdded Jan 1, 2009

About

VWO (Visual Website Optimizer) is a conversion rate optimization platform that provides A/B testing, multivariate testing, split URL testing, heatmaps, session recordings, surveys, and personalization. Its visual editor lets non-developers create test variations without code. VWO uses a Bayesian statistical engine for faster, more reliable test results. The platform also includes a full-stack testing SDK for server-side experiments. Used by 2,500+ brands including eBay, Target, and Ubisoft for data-driven website optimization.

Tags

ab-testingconversion-optimizationheatmapspersonalizationexperimentation

Origin Story

By Paras Chopra

The Problem

A/B testing was either too complex (Optimizely) or too basic (Google). Marketers need powerful testing with a visual editor.

Building It

Founded 2009 in India as Wingify, bootstrapped to profitability. 2,500+ brands in 90+ countries.

What It Means

Proved that a bootstrapped company from India can build a world-class experimentation platform competing with VC-funded rivals.

The Dream

Make experimentation and data-driven decisions accessible to every business, not just those with data science teams.

Pricing

ModelFreemium
Free tierAvailable

Free Starter plan with basic testing. Growth from $357/mo. Pro from $820/mo. Enterprise custom. Individual products also available separately.

View pricing

Category

Analytics Metrics

Problems Solved

  • Guessing What Website Changes Will Improve Conversions
  • Running Statistically Valid Experiments
  • Developer Dependent For Website Tests

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