By Greg Smith
Greg built a successful online bar prep course but realised he had built it on a patchwork of tools that were expensive, hard to manage, and not designed for education.
Founded in 2012 in Vancouver, BC. Launched to the public in 2014 and grew steadily to a public listing on the Toronto Stock Exchange in 2021.
Instructors who had been on Udemy paying 50%+ revenue share switched to Thinkific to own their student lists and keep far more of every sale.
Thinkific championed creator independence at a time when platforms were taking enormous cuts of creator revenue.
Every person with knowledge worth sharing should be able to build a sustainable education business on their own terms, without being beholden to a marketplace.
