By Ryan Glasgow
Ryan watched product teams spend months debating feature decisions that could have been answered with a week of in-product research — if only the tools existed to deploy it quickly.
Founded in 2019 as UserLeap, rebranded to Sprig in 2021 after raising $30M Series B, and rapidly expanded to become a category leader in continuous product research.
The first design partners were senior PMs at Series B SaaS companies who immediately saw that Sprig could replace a three-month user research contract with a 15-minute survey deployment.
Sprig made user research a continuous, real-time practice rather than a periodic, expensive project — giving product teams an always-on feedback loop.
Every product decision, at every company, backed by direct user evidence — not HiPPO opinions or lagging NPS scores.
