By Adriaan van Rossum
Frustrated by the complexity of Google Analytics and growing concern over visitor privacy in the post-GDPR world.
Launched in 2018 as one of the first privacy-focused analytics tools. Grew through the developer and privacy community.
An early mover in the privacy-first analytics space, proving the market existed before it became mainstream.
To make the internet more privacy-friendly by giving website owners a simple, ethical analytics option.