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S

Segment

Customer data platform unifying data collection and routing

FreemiumFree TierFeaturedAdded Jan 1, 2012

About

Segment (by Twilio) collects user events from websites, apps, and servers, then routes data to 400+ downstream tools. Instrument once and data flows to analytics, marketing, warehouses, and CRM. Includes identity resolution, audience building, data governance, and privacy controls. Acquired by Twilio for $3.2B in 2020. 25K+ companies use Segment.

Tags

cdpevent-trackingdata-routingidentity-resolution

Origin Story

By Peter Reinhardt

The Problem

Every tool required new tracking code. One API should route data everywhere.

Building It

Founded 2011 (YC S11), acquired by Twilio 2020 for $3.2B.

What It Means

Defined the customer data platform category.

The Dream

Single data collection point for every tool.

Pricing

ModelFreemium
Starting at$120/mo
Free tierAvailable

Free with 1,000 visitors/mo. Team at $120/mo. Business custom.

View pricing

Category

Analytics Metrics

Problems Solved

  • Separate Tracking For Every Tool
  • Inconsistent Data Across Platforms
  • Identity Resolution

Alternative to

  • R
    RudderStack
  • F
    Freshpaint

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