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  1. Home
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  4. Plausible Analytics
PA

Plausible Analytics

Simple, privacy-friendly alternative to Google Analytics

PaidFeaturedAdded Apr 1, 2019

About

Plausible is a lightweight, open-source web analytics tool that gives you all the essential website metrics on a single page without cookies or personal data collection. Fully GDPR, CCPA, and PECR compliant out of the box. The script is under 1KB — 75x smaller than Google Analytics — so it won't slow down your site. Built and hosted entirely in the EU by a small bootstrapped team.

Tags

analyticsprivacygdpropen-sourceweb-analyticscookielesslightweight

Origin Story

By Uku Taht & Marko Saric

The Problem

Google Analytics felt like overkill for simple websites — overly complex dashboards, privacy concerns, and a massive tracking script that slowed down sites.

Building It

Started in 2019, launched publicly in early 2020. Grew steadily through word of mouth and the post-GDPR wave of privacy awareness.

What It Means

Proof that privacy-first products can be commercially viable without surveillance capitalism.

The Dream

To become the default analytics tool for anyone who respects their visitors' privacy.

Pricing

ModelPaid
Starting at$9/mo

Starts at $9/month for up to 10K monthly pageviews. Pricing scales based on traffic. 30-day free trial, no credit card required. Self-hosted community edition available for free.

View pricing

Category

Analytics Metrics

Problems Solved

  • Understanding Website Traffic
  • Gdpr Compliance Analytics
  • Bloated Analytics Dashboards

Alternative to

  • FA
    Fathom Analytics
  • SA
    Simple Analytics
  • U
    Umami
  • PA
    Pirsch Analytics

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