Simple, privacy-friendly alternative to Google Analytics
By Uku Taht & Marko Saric
Google Analytics felt like overkill for simple websites — overly complex dashboards, privacy concerns, and a massive tracking script that slowed down sites.
Started in 2019, launched publicly in early 2020. Grew steadily through word of mouth and the post-GDPR wave of privacy awareness.
Proof that privacy-first products can be commercially viable without surveillance capitalism.
To become the default analytics tool for anyone who respects their visitors' privacy.