By Tim Lossen
Tim kept writing custom scripts to generate personalised images for marketing campaigns and realised every team was solving the same problem from scratch.
Launched as a bootstrapped indie product in 2019 and grew steadily through the no-code community. Gained significant traction after being featured in Product Hunt and no-code newsletters.
The first paying users were Zapier power users who had been hacking together image generation with screenshots and Puppeteer and were thrilled to have a clean API.
Placid proved that design automation is a real category — teams generating hundreds of personalised images per day no longer need a designer for each one.
Automate every pixel of repetitive design work so creative professionals can focus on the one-of-a-kind work that actually requires human taste.