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Mixpanel

Powerful, self-serve product analytics

FreemiumFree TierAdded Apr 1, 2009

About

Mixpanel is a product analytics platform that tracks how users interact with your web or mobile app. Create funnels, retention analysis, user flows, and cohort reports without SQL. The free tier is generous at 20M events/month. While Mixpanel has taken VC funding, its self-serve product and generous free tier make it accessible to indie makers and startups.

Tags

analyticsproduct-analyticsfunnelsretentioneventsmobileself-serve

Origin Story

By Suhail Doshi

The Problem

Google Analytics tracked pageviews but couldn't tell you what users actually did inside your app. Product teams needed event-based analytics.

Building It

Founded in 2009. Pioneered event-based product analytics. Recently made the free tier extremely generous (20M events) to compete with open-source alternatives.

What It Means

Understanding what users do inside your product — not just which pages they visit — is fundamental to building better products.

The Dream

To help every product team understand their users deeply and build better products.

Pricing

ModelFreemium
Starting at$20/mo
Free tierAvailable

Free for up to 20M events/month. Growth plan at $20/month for advanced features and extended data history. Enterprise pricing available.

View pricing

Category

Analytics Metrics

Problems Solved

  • Product Analytics
  • User Behavior Tracking
  • Funnel Analysis

Alternative to

  • P
    PostHog

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