By Koen Bok & Jorn van Dijk
Framer started as a design prototyping tool, then pivoted to web publishing when they realized designers wanted to ship real websites, not just prototypes.
Originally launched as a prototyping tool in 2014. Pivoted to website building around 2022. Rapid growth among designers and startups.
The gap between designing and publishing a website should be zero. Design it, publish it, done.
To make the web feel as designable as a canvas — where anyone can create beautiful, performant websites.
