By Peter Dun
Product teams needed forms for complex flows (onboarding, KYC, checkout) but form builders were too simple and custom development was too slow.
Launched in 2021. Grew among product and engineering teams who needed forms that went beyond basic data collection.
Forms in products are not the same as marketing forms. Product teams need a builder that handles complex logic, API calls, and custom code.
To be the form infrastructure that powers every user-facing flow in modern products.