The project management tool that doesn't require a project manager
By Jason Fried & David Heinemeier Hansson
Running their web design agency, they needed a tool to manage client projects. Everything was scattered across emails, spreadsheets, and sticky notes.
Launched Basecamp in 2004. The internal tool became more popular than the agency itself, so they pivoted to being a software company. 20+ years of profitable operation.
Clients of their agency were the first users. They loved it so much that 37signals realized the tool was the real business.
The definitive example of a bootstrapped, profitable, opinionated software company. Proof that you don't need VC to build a lasting business.
To keep building calm, focused software and proving that businesses don't need to be chaotic to be successful.
