By Josh Pigford
Was running a SaaS and couldn't be bothered to build his own MRR dashboard. Figured other founders had the same problem.
Built in late 2013, launched publicly in early 2014. Grew to $1M+ ARR. Made company metrics public as an early 'open startup' pioneer.
Shared the product on Hacker News and got paying customers within the first day.
An early example of building in public and radical transparency as a growth strategy.
To give every subscription business instant clarity on their most important metrics.